The Anatomy Of A Buyer Persona

The Anatomy Of A Buyer Persona

What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who your...
How To Add Personality to Your Brand

How To Add Personality to Your Brand

Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....

Free Tools

Free Marketing Tools Tools designed to help you market smarter. Did you know that only 56 percent of companies with sales-marketing alignment meet their revenue goals? Sales-marketing alignment holds the key to converting more marketing qualified leads into...

Inbound Marketing & Social Media

Inbound Marketing & Social Media What Is Inbound Marketing? Inbound marketing is a digital marketing method used to attract your target audience and pull them through the funnel at their own speed, when it is right for them. This way you are not interrupting their...