What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who your...
by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...
Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
Free Marketing Tools Tools designed to help you market smarter. Did you know that only 56 percent of companies with sales-marketing alignment meet their revenue goals? Sales-marketing alignment holds the key to converting more marketing qualified leads into...
Inbound Marketing & Social Media What Is Inbound Marketing? Inbound marketing is a digital marketing method used to attract your target audience and pull them through the funnel at their own speed, when it is right for them. This way you are not interrupting their...
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