4 Ways Blogging Can Transform Your Marketing Strategy

If you are anything like me, and you work in the marketing world or have a social media account, you have more than likely seen or referenced the term “blog” at least once in the past 24 hours.

It’s official—the age of blogging is upon us, and marketing as we previously knew it has come to an end. Aside from all of the social media implications that blogging may have, the rise of the blog can mean a few different things for you and your business. In order to remain competitive, it’s essential that your business adapts to these changes.

Maybe you’re new to the social media landscape and have never written a blog before. Or, maybe you have a bit of experience but are unsure of where to start. Regardless of your blog know-how, our team here at Pinckney Marketing has your back! So pour a cup of coffee, grab your favorite pen and notepad, and get ready to turn your business into a content generating hub of success.

Let’s get started! ?

1. Blogging can drive traffic to your website and produce long-term results

Let begin by talking about driving traffic to your website, why it’s important, and how blogging can prove exponentially beneficial to your marketing strategy.

Blogging gives your company the opportunity to create relevant, valuable, and useful information for your brand’s target audience through content. This content drives traffic to your site and produces long-term results by keeping people informed and coming back for more. When your social media platforms, email list, and blogging are working together, your content is able to drive considerable traffic to your website.

But how?

Essentially,  your social media platforms (i.e. Instagram, Facebook, Twitter, etc.) should be continuously pulling content from your blog to promote on your channels. This will drive traffic to your blog, and lead the user to the rest of your website—and vice versa.

By pumping out useful content on your social platforms to people who follow you and consistently engage with your brand, you are able to drive quality traffic to your site. Then, you can convert this traffic into leads through gated content (aka your blogs).

Capture your leads by offering and promoting valuable blog posts or other useful content in exchange for the user’s information like name, email, phone number, etc.

2. Blogging can establish you a thought leader in your industry

Next, let’s discuss the importance of establishing yourself as an authority in your industry. In a world where there are millions of options and decisions to be made, consumers want to know that they can trust the business that they are engaging with. By writing and producing valuable content for your target audience, you can prove that you are not only an expert in your specific field, but that you are a thought leader in your industry.

Additionally, by providing helpful tips and other valuable information like ebooks, courses, guides or checklists, you enable your audience to feel good about spending money on your product or service. It also helps build trust with your past customers and keeps them continuously engaging with your company.  

Make sure to do your research and figure out what your target audience is interested in or wants more of. Pay attention to their needs or areas of friction and meet them there. Only post and promote information that will add value to your audience’s lives.

Pro Tip: Pay attention to your social media comments—this is a common place for your audience to voice their opinions, concerns, likes and dislikes.  

3. Blog content helps improve your search engine ranking (SEO)

Finally, let’s quickly chat about SEO and how blogs can help improve your ranking with Google!

It’s no mystery that the ever-changing and elusive SEO algorithm is one that only Google can fully understand. What we know for certain in the marketing world is the value that the algorithm places on relevant content.

Over the past few years (and even months), the way that Google ranks your website and its content has evolved. Inn order to compete in the internet search engine landscape, it is important that you understand how your page is being ranked.

Keywords are one of the many things Google looks for when ranking your site. Essentially, when a search engine visits your site, they crawl the page content and meta-information to determine exactly what the page and your website is about.

In simple terms, when someone is looking for a product or service that you may offer by typing in your keywords, the search engine will know to deliver your page as a result.

That being said, it is also important for you to know what words and phrases your market is using on search engines. This will allow you to include this wording throughout your site, and in your site’s content, to help deliver your page to potential customers. Which brings me to—you guessed it—BLOGS.

Write blogs and write them often. Make sure to insert the keywords relevant to your industry throughout your blog content. This is an easy and cheap way to improve your SEO strategy and performance.

Pro Tip: Make sure to not overuse keywords—it might think you’re trying to cheat the system and actually hurt your ranking. Only use keywords when they are relevant and make sense logically.

4. Content from blogs can be repurposed for social media

We realize how exhausting it may feel to constantly be creating and promoting valuable content. So here’s a simple tip: repurpose your old blogs for social media content, and vice versa! Not only does it save you time (time = money), but it also helps your audience remain engaged with your brand.

Integrating social media into a blog post is simple, and it allows your blog post to reach your followers on Instagram, Facebook, Twitter, etc. Make it a priority to share, engage and post your blogs on social media to encourage brand awareness and promote your content (for free $$). Use your blogs as a way to grow your email list by encouraging your audience to sign up for your newsletter or emails, too.

And that’s all folks! We hope that you’ve gained some helpful information and are ready to dive into the world of blogging. For more information, feel free to reach out to us and check out our free Marketing 101 Checklist for more tips on how to jumpstart your marketing strategy and start generating leads!