Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign. I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game...
5 Reasons You Should Consider Lead Scoring If you want to make informed and calculated decisions about your leads, then consider lead scoring! This process assigns values to a lead’s actions, allowing you to better understand when it’s the right time to start...
How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you’re a small business. With more employees and more resources, it may feel like you’re the underdog in the...
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
What You Should Consider Before Rebranding Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be perceived...
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