The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the...
Are You Making These 5 Content Creation Mistakes? Content creation is one of the most valuable forms of marketing. By providing your target audience with relevant and valuable information through blog posts, whitepapers, automated emails and social media posts, you...
5 Things to Consider When You Create a Brand Story Your client has given you a new task: create a brand story. This brand story has to represent everything that your client provides, from their core values to the product or service they sell. While you may...
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
Processes to Increase Workplace Productivity When it comes to running a company, establishing certain fundamental processes is crucial to workplace productivity and the success of the organization. When you have established processes, the organization not only...
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