by Katie Kromer | Jan 12, 2021 | SEO
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page of...
by Katie Kromer | May 2, 2019 | SEO
It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use it to boost your rankings? Now...
by Katie Kromer | Mar 5, 2019 | Inbound Marketing
Using Negative Buyer Personas to Market Smarter As marketing professionals, our days are spent tailoring every aspect of our marketing efforts towards capturing the attention of our ideal buyers. These ideal buyers are what we in the marketing world refer to as buyer...
by Katie Kromer | Jan 22, 2019 | SEO
With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never know...
by Katie Kromer | Oct 30, 2018 | Inbound Marketing
by Katie Kromer Buyer Personas Are Important and Here’s Why If you’ve been involved in the marketing world within the past few years, you’ve probably heard of the term “buyer persona”. Maybe you know what a buyer persona is, or maybe you have no idea. Either way,...