The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
How To Get To Know Your Target Audience Knowing exactly who your target audience is separates a good business from one that is bound for a marketing disaster. As harsh as the reality is, not knowing your target audience can break your business because you have no idea...
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
Set Your Inbound Marketing Up For Success With A Goal Setting a goal for your inbound marketing strategy is essential to measuring your success. How else would you know if your inbound marketing is performing well if you have nothing to compare its results to? But the...
How To Get Started With Marketing Good businesses meet the needs of their market in a way that’s better than or different from that of the competition. But great businesses help those markets understand why they’re better or different, and know how to spread...
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