How On-Page SEO and Content Work Together On-page SEO, sometimes referred to as on-site SEO, is a facet of search engine optimization that consists of optimizing individual pages so that they will rank higher on search engine results pages (SERPs). There are many...
How Google My Business Affects Your SEO Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of the...
How Voice Search is Changing SEO In case you’ve been living under a rock for the last decade, voice search is beginning to take over the way we search for everything. The speech recognition technology lets users speak their searches out loud, analyzes their words, and...
Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization, and...
How SEO Has Evolved Just like with anything, the world of SEO is constantly evolving, so it’s essential to stay up-to-date with the latest trends to make sure you aren’t being left in the dust. Coined in 1997, the term “search engine optimization” (or SEO) is not a...
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