by Pinckney | Aug 21, 2018 | Social Media
By Alex Butz “Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn’t bait the hook with...
by Pinckney | Aug 9, 2018 | Branding
The Value of a Brand is Undeniable A brand is the most important piece of work a company can contract. It’s much more than a logo. It’s a system of visual and verbal elements that work together to create an emotion surrounding a company. At a glance, a potential...
by Pinckney | Jul 26, 2018 | Marketing Insights
How Everything You Know About SEO and Marketing is Changing by Nick Maus Organic Search produces 20x the number clicks that paid search gets yet only 60% of desktop searches result in a click and only 40% of mobile searches result in a click. If we average that out,...
by Pinckney | Jul 17, 2018 | Paid Search
By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...
by Pinckney | Jun 29, 2018 | Social Media
By Ashley Carr Five Tips to Overcome Negativity on Social Media With the rise of the Internet and invention of social media as we currently know it (thanks Tom from MySpace and Mark Zuckerberg), it is almost impossible to grow a business or a brand without a prominent...
