by PMI | Mar 5, 2019 | Inbound Marketing
We Know You’re Curious. So Here It Is, Everything You Need To Know And More About Account-Based Marketing If you work as a B2B marketer, you’ve probably heard the term “account-based marketing” (or the acronym, ABM) tossed around. But what exactly is...
by PMI | Feb 20, 2019 | Branding, Marketing Insights, Traditional Marketing
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
by PMI | Feb 12, 2019 | Inbound Marketing
What are Buyer Personas and how you can create them for your business? Starting with the basics, a Buyer Persona is a profile describing your ideal customer based on research, surveys, and information gathered internally at your company. Personas will cover who your...
by PMI | Feb 6, 2019 | Branding, Marketing Insights
For Web Design Best Results, Keep In Mind WHO You’re Designing For First, I feel as though I should clarify that this isn’t a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with...
by PMI | Jan 17, 2019 | Inbound Marketing
Regardless of who your favorite sports team is, or how emotionally invested you are, everyone can agree that a dominant performance from a great team is one of the most exhilarating things to watch, to be a part of. It’s what makes sports great. The teams that...