DON’T BUY LEADS.
GENERATE THEM.
Accelerate leads and drive sales with our proprietary automotive program. Get started in just a few clicks.
Each of our clients are in the top 1% of their automotive groups thanks to our Automotive Program.
Automotive Advertising Agency
The Pinckney Automotive Program
Other Agencies
Pinckney
Revenue Attribution
Rarely
Streamlining Lead Input into ADF XML Format
Almost Never
Dynamic Ad Campaigns
Sometimes
Real-Time Lead Qualification
Rarely
Custom Creative
Almost Never
Co-op Submission Management
Sometimes
Our Automotive Program increases your ROI through…
1
Revenue Attribution
By using your sales data, we are able to calculate your ROI in real-time. No confusion or financial engineering; our reports are 100% transparent, allowing you to accurately see the value of your investment.
2
Streamlining Lead Input
Unlike traditional automotive advertising agencies, our proprietary program enables us to input all lead information directly into your CRM in ADF XML format. Using this information, you’re able to see what offer or vehicle the customer is interested in before contacting them.
Dynamic Ad Campaigns
3
We use your inventory feed to create 1:1 dynamic ad campaigns. If a customer looks at a vehicle on your website and doesn’t fill out a form, we retarget them across multiple platforms with the specific vehicle they viewed. This type of ad targeting results in a quality lead flow as well as an increase in both New and Used sales.
4
Real-Time Lead Qualification
When a customer fills out a form, our team contacts them immediately via text or email. Based on their response, we are able to mark them as a Warm or Hot lead directly within your CRM, giving your Sales team the visibility they need to quickly close a sale.
5
Custom Creative
Capture the eye of your customers with our Custom Creative services. Based on your brand guidelines and individual initiatives, we have the bandwidth to create custom Eblasts, Facebook Ads, Google Ads, Web Banners, TV Commercials, and YouTube Videos.
Co-Op Submissions
6
Our team takes care of all your co-op claim submissions, making it hands-free on your end. From submitting documentation to requesting appeals, we handle working with the manufacturers so you don’t have to get involved, making it easier than ever for you to track your investments and reimbursements.
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Our Creative Work.
We’ve crafted custom creative work for a variety of dealerships. Check out some of our most recent samples.
Case Studies.
The Objective.
To develop a robust paid social plan that maximizes the return on investment for the dealership.
The Result.
A $10,000 initial investment in Facebook advertising turned into $150,000 return for the dealership, a 1,716% return on ad spend.
Automotive Advertising Under One Roof.
Since 2011, we have streamlined our in-house automotive advertising services to provide our clients with a cohesive auto marketing strategy that works. When you partner with us, you don’t have to worry about outsourced co-op or custom creative. We do it all under one roof, and have created a process that not only generates quality leads and drives sales, but also provides increased ROI with specialty digital marketing for car sales. At Pinckney, we believe that when sales and marketing are aligned, success is inevitable, and it’s a process we have proven time and time again through our Automotive Program.
Automotive Advertising Under One Roof.
Looking to generate leads, drive sales, and maximize ROI? “Yes” is the only answer we accept. If you’re ready to take your automotive advertising to the next level, we want to partner with you. Request a demo to find results that speak for themselves.
Looking to generate leads, drive sales, and maximize ROI? “Yes” is the only answer we accept. If you’re ready to take your automotive advertising to the next level, we want to partner with you. Request a demo to find results that speak for themselves.
Take Us For
A Spin.
Cohesive Auto Marketing.
Paid advertising isn’t our only specialty. Align your marketing efforts by taking advantage of our other lead generation services.
Organic Social Media
Facebook, Instagram, YouTube — you name it, we can do it. Make sure you’re reaching your customers at the right time, and on the right platform, with highly relevant organic social media content.
Search Engine Optimization
Every cohesive auto marketing strategy should begin with SEO. Increase customer conversions by optimizing your website with keywords your target audience is searching for — without having to pay a dime.