What You Should Consider Before Rebranding Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be perceived...
Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are: Appropriateness for the industry Distinctness...
This blog was originally published on 10/14/16 but was refreshed and republished in 6/25/19 by Christine Cerniglia. What is Brand Admiration? Brand Admiration is defined as unconditional love for a company, which consists of 3 parts: Trust, Love, and Respect. Pretty...
We’re Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and...
When It Comes To Marketing Effectively, Sometimes Less IS More “Don’t let your Marketing become a Hardee’s Thick Burger” That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before...
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