5 Things to Consider Before Rebranding

5 Things to Consider Before Rebranding

What You Should Consider Before Rebranding  Rebranding can be a risky and a complicated business move to make. It sends your customers a message that you have the intent to change. However, you can’t predict exactly how the changes you make will be perceived...
How To Add Personality to Your Brand

How To Add Personality to Your Brand

Why Your Brand Needs a Recognizable Personality and How To Create One Behind every successful business is a well-developed brand personality. Establishing a brand personality is important since this is how consumers create an emotional attachment to your company....
Build Brand Admiration with Trust, Love, and Respect

Build Brand Admiration with Trust, Love, and Respect

This blog was originally published on 10/14/16 but was refreshed and republished in 6/25/19 by Christine Cerniglia. What is Brand Admiration? Brand Admiration is defined as unconditional love for a company, which consists of 3 parts: Trust, Love, and Respect. Pretty...