The Importance of Performing a Regular Campaign Audit If you want to ensure that your marketing efforts are performing at the highest level, conducting a campaign audit is crucial. Devoting time to assess your current performance is just as important as the...
So You Think Instagram Isn’t The Place For Your B2B Marketing Strategy? Think Again. Instagram isn’t just for posting pictures of blue (like extremely, unnaturally blue) water at the beach, or your cat sleeping in a pizza box anymore. Businesses all over the globe...
Are You Making These 5 Content Creation Mistakes? Content creation is one of the most valuable forms of marketing. By providing your target audience with relevant and valuable information through blog posts, whitepapers, automated emails and social media posts, you...
How Blogging Fuels Your Inbound Marketing Strategy If you work in marketing, you’ve probably heard the phrase “content is king”. In the last few years, brands have put an increased emphasis on content creation, publishing everything from videos to tweets in order to...
Simple Tips to Produce Engaging Blogs that Convert Want to know why you need to be writing engaging blogs? Well… People don’t like boring things. They especially don’t like to be left feeling dissatisfied after taking the time to read an entire article. And...
5 Reasons You Should Consider Lead Scoring If you want to make informed and calculated decisions about your leads, then consider lead scoring! This process assigns values to a lead’s actions, allowing you to better understand when it’s the right time to start...
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