How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
Changing a One-time Buyer Into a Loyal Fan Everyone has that one brand that they will never stray from. Need toothpaste? Crest. Running shoes? Nike. Cell Phone? Apple. But in a world with so many options, how do you stand out? There are plenty of ways to convert a...
Marketing Strategies to Reach Gen Z As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
How To Implement Social Media Into Your B2B Marketing Campaign As a B2B (business to business) marketer, you may be hesitant when it comes to social media. After all, can you really create B2B social content that is as engaging as a B2C (business to consumer)...
Content marketing is challenging. There’s no sugarcoating that. Long hours of concepting, writing, and pushing things live can feel like a massive waste if no results are generated. If you feel like your social media posts just aren’t resonating with your audience, or...
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