How Blogging Fuels Your Inbound Marketing Strategy If you work in marketing, you’ve probably heard the phrase “content is king”. In the last few years, brands have put an increased emphasis on content creation, publishing everything from videos to tweets in order to...
Simple Tips to Produce Engaging Blogs that Convert Want to know why you need to be writing engaging blogs? Well... People don’t like boring things. They especially don’t like to be left feeling dissatisfied after taking the time to read an entire article. And blogs...
5 Reasons You Should Consider Lead Scoring If you want to make informed and calculated decisions about your leads, then consider lead scoring! This process assigns values to a lead’s actions, allowing you to better understand when it's the right time to start moving...
A Quick Guide to Create a Conversion Strategy Don’t let the word conversions scare you into thinking we’re about to dive into some difficult math equations! This blog post is actually here to help you improve your conversion strategy. It’s important to track...
SMART Goals to Boost Your Email Campaigns A goal without a plan is just a wish. Yes, it’s corny, but it’s true! If you don’t have an actionable plan, you may as well not even set goals. If you’re struggling with your email marketing campaigns, then it might be...
Experiential Marketing: A New Way to Engage with Audiences It’s often said that people may forget what you said or what you did, but they rarely forget how you made them feel. Because of this, we want to highlight the importance of experiential marketing: a strategy...
How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you're a small business. With more employees and more resources, it may feel like you’re the underdog in the fight,...
How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
Changing a One-time Buyer Into a Loyal Fan Everyone has that one brand that they will never stray from. Need toothpaste? Crest. Running shoes? Nike. Cell Phone? Apple. But in a world with so many options, how do you stand out? There are plenty of ways to convert a...
Marketing Strategies to Reach Gen Z As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...