Utilizing LinkedIn: Best Practices for Your Company In recent years, LinkedIn has become a crucial tool for companies around the world. With 810 million active members in more than 200 countries and territories worldwide, this platform has helped millions network,...
Consolidated Reports to Strengthen Data Quality and Client Relationships To be successful in marketing, you must understand your customers –– and what better way to learn about their behavior and habits than by looking at the numbers? Many times, marketers are left to...
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing for,...
Google Data Studio: More Than A Reporting Tool Aggregating data for clients can be time-consuming and, if we’re honest, a bit daunting. Utilizing a tool such as Google Data Studio will not only help bring together Google Ads and Analytics data, Google Sheets, YouTube,...
How to Create a Successful Account-Based Marketing Strategy The goal of every business is to reach potential customers in the most effective way –– and as marketers continue to improve their methods for attracting them, they have also become more adept at identifying...
Take Your Marketing to the Next Level with the HubSpot Operations Hub If you are involved in the operations side of your business, you know the many challenges of attempting to integrate the various softwares and CRMs that are used from one department to...
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