Best Layout & Colors For Home Office Feng Shui Do you ever feel stressed, cramped or cluttered due to the layout of your workspace? A full time employee spends 40 hours or more each week in their office. With such a large amount of time spent in this environment,...
Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign. I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game...
How Can I Avoid Black Hat SEO? Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engines like Google, Yahoo, and Bing. At its core, SEO can be broken down into five steps: keyword research, content creation,...
How Marketing on Tik Tok Can Help Your Business In late 2018, ByteDance Ltd., an internet technology company based in China, acquired the rights to an app called musical.ly. The app consisted of users recording clips of themselves lip-syncing to music. The company...
Experiential Marketing: A New Way to Engage with Audiences It’s often said that people may forget what you said or what you did, but they rarely forget how you made them feel. Because of this, we want to highlight the importance of experiential marketing: a strategy...
How a Podcast Could Benefit Your Business Podcasting, an audio blogging platform derived from the words “iPod” and “broadcasting”, has been around since the early 2000s, but it wasn’t anything like it is today. The pioneers of podcasts included chat-heavy hosts who...
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