The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
Why You Should Monitor Your Competitor’s Strategy
Why Monitoring Your Competitor’s Strategy Can Help You In any industry, there is going to be competition. Because opponents are inevitable, learn to use them to your advantage! Ever heard the phrase, “keep your friends close, but your enemies closer?” To ensure your...
What Does It Mean To Have A Strong Channel Mix?
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
In-House or Outside Marketing Agency: What is Best for Your Business?
Blog originally posted May 9th, 2017 by Alex Butz In-House Marketing or Outside Agency: What Is Best For Your Business? Making decisions for your business can be stressful. It can be particularly stressful to market your business considering all of the options and...
What Your Marketing Agency’s Reporting Should Mean To You
Your Marketing Agency Provides You With Extensive Reporting–Now What? Reporting. One word that should mean more to your company than many other words. Why? Because reporting should be one of the top decision drivers when determining where to go next. Reporting can...
The 5 W’s You Need For Content Creation
Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
Using Company Culture to Maximize Performance in 2019
What Is Company Culture and How Is It Maximizing Performance in 2019? Company Culture and Core Values Defined According to Merriam-Webster, culture is defined as “the set of shared attitudes, values, goals, and practices that characterizes an institution or...
How Targeted Content Is Key To Winning Big With Content Marketing
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
A Sneak Peek Into The Logo Design Process
We're Giving You An All Access, Deep Dive, Behind The Scenes, Inside Look, Sneak Peek Into The Phases Of A Logo Design Project A logo project design can be one of the most misleading projects a company can go through. You may have looked at some logos and thought...
3 Ways To Weave Your Marketing Strategy Into Your Website
How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two things...