When It Comes To Marketing Effectively, Sometimes Less IS More "Don’t let your Marketing become a Hardee’s Thick Burger" That’s one of the phrases my professors from college used to tell us graphic design students that stuck with me over the years. Before I was a...
5 Ways To Create, Build & Maintain Loyal Customers Small or large, creating and maintaining a business is difficult. Between closing new sales, retaining customers and building a strong team, you have a lot on your plate! However, maybe your customers are leaving,...
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways...
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
A Creative Agency Is An Investment Your Business Is Sure To See Value In Before you hire a creative agency there are many things to consider. One of the big questions to ask is what type of value would a creative agency bring to my business? But before jumping into...
For Web Design Best Results, Keep In Mind WHO You're Designing For First, I feel as though I should clarify that this isn't a blog about Rodger Daultry’s famous English rock band from the 1960s–The Who. However, that doesn’t mean we can’t rock out with some groovy...
A Career In Marketing Will Teach You... Do you remember walking into your first day at your new marketing agency job? I do. A lot has changed since then. Progress has been made, lessons have been learned, but it didn’t come without a period of serious self-reflection...
User Generated Content – Content For Fans, By Fans As consumers, opportunities to create user generated content occur daily! It’s Tuesday morning and you’re tired because you stayed up too late last night discussing with your friend Becky about who should or...
These Companies And Their Emails ALWAYS Stand Out In Our Inboxes Working in marketing and advertising, I constantly find myself unintentionally fangirling or critiquing different companies marketing strategies as a go throughout my day. One of those occupational...
Every company has its own unique culture, but marketing agencies, in particular, have some well-known stereotypes. Below we’ve listed the telltale signs that you work for a marketing agency (that may or may not apply at Pinckney). The Tell-Tail Signs You Work For A...