Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you think...
Content marketing is challenging. There’s no sugarcoating that. Long hours of concepting, writing, and pushing things live can feel like a massive waste if no results are generated. If you feel like your social media posts just aren’t resonating with your audience, or...
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic...
You Might Not Be Advertising On Facebook Correctly–But We Can Help I love advertising on Facebook. The platform yields great results in comparison to spend, is easy to work with, and has intuitive reporting tools. Additionally, the multitude of ad options is not only...
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