The 9 Most Important PPC Metrics to Report PPC, or pay-per-click, advertising has proven itself a vital tool in your marketing toolbox for driving traffic and generating leads. One benefit of incorporating PPC into your strategy is that it is easy to track using...
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you think...
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic...
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