Steps To Tracking Offline Conversions

Steps To Tracking Offline Conversions

Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
How To Define Conversions For Your Business

How To Define Conversions For Your Business

  Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions.  When you think...
5 Easy Tips Anyone Can Use to Refine an SEM Campaign

5 Easy Tips Anyone Can Use to Refine an SEM Campaign

Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic...