Understanding Bidding Strategies for Your Google Ads Campaign Paid search is an awesome way to bring exposure to your business and increase sales. Clients often come to us wanting to know more about how bidding works on the Google search engine and within Google Ads....
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your PPC...
The 9 Most Important PPC Metrics to Report PPC, or pay-per-click, advertising has proven itself a vital tool in your marketing toolbox for driving traffic and generating leads. One benefit of incorporating PPC into your strategy is that it is easy to track using...
Learn What a Marketing Attribution Model is and How to Apply it Getting credit for your work is a rewarding feeling. It can help you reflect on what areas you’ve done well and identify what areas may need improvement. This is no different in your marketing...
Offline conversion tracking on Google Ads and Facebook Conversions are one of the most important factors in an online marketing strategy. But how do you keep track of these conversions when your business isn’t solely online? That’s when offline conversion tracking...
Understanding The Holistic View of Conversions and How They Fit Into Your Business Hey everyone, my name is Morgan Sanderson and I am the Digital Marketing Specialist here at Pinckney. Today, we are going to talk about defining conversions. When you think...
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