From an advertiser’s perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...
The landscape of paid search is changing. That’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your PPC (Pay-per-click) career has never been as integral to success as it is now....
By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...
By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine...
Introducing YouTube Bumper Advertisements Beep Beep! YouTube ‘bumper ads’ are a popular method of ad delivery and are here to stay. Have you heard of bumper ads yet? If not, don’t worry. The purpose of this blog is to introduce you to bumper ads, discuss...
Steps for Making PPC Report and Metrics PPC (or Pay-Per-Click) knowledge can be overwhelming–the more you dive into the numbers, the more sophisticated things can get. So, once it’s time to wrap your PPC campaign’s results into a report, you want your insights to be...
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