5 Easy Tips Anyone Can Use to Refine an SEM Campaign

5 Easy Tips Anyone Can Use to Refine an SEM Campaign

by | May 21, 2019 | Paid Search

Refine Your SEM Campaign in Five Easy Steps Originally published on 8/9/16 by Mike Pinckney. Refreshed on 5/21/19 by Vasillios Lambos Search Engine Marketing (SEM) is a type of internet marketing channel used to allow businesses to acquire online search engine traffic...
Did It Make Sense to Remove AdSense?

Did It Make Sense to Remove AdSense?

by | Nov 29, 2018 | Paid Search

From an advertiser’s perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...

A Crash Course in Responsive Search Ads

by | Jul 17, 2018 | Paid Search

By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...

Using Product Listing Ads To Maximize ROI

by | Jun 19, 2018 | Paid Search, SEO

By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment  Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine...