Did It Make Sense to Remove AdSense?

Did It Make Sense to Remove AdSense?

From an advertiser’s perspective, the Google Display Network (GDN) and mobile apps using Adsense haven’t always had the best relationship–or is that just my perspective? Why do mobile ads hurt your overall impression analytics? Since you do not have much...

A Crash Course in Responsive Search Ads

By Morgan Sanderson Everything You Want To Know About Responsive Search Ads In early 2018, Google unveiled a beta version of its latest element to its advertising platform–Responsive Search Ads (RSA). Responsive Search Ads allow advertisers to enter multiple...

Using Product Listing Ads To Maximize ROI

By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment  Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine...

Important PPC Metrics to Report

Steps for Making PPC Report and Metrics PPC (or Pay-Per-Click) knowledge can be overwhelming–the more you dive into the numbers, the more sophisticated things can get. So, once it’s time to wrap your PPC campaign’s results into a report, you want your insights to be...