Using Product Listing Ads To Maximize ROI

By Blake Smith Product Listing Ads (PLAs) Help in Maximizing Your Return On Investment  Product Listing Ads (PLAs) are e-commerce business’ new best friends! They provide a visual and descriptive solution to a user’s problem or desire and a way for search engine...

A Quick Bite Into Lucky Orange

By Blake Smith Who’s feeling lucky today? Well, today’s your lucky day because I am going to give a brief overview on a wonderful heat mapping tool called Lucky Orange; hence the emphasis on “lucky” (I thought it was funny)....

New AdWords UI: Hit or Miss?

AdWord’s New Interface The new AdWords interface comes with all the bells and whistles of more powerful and advanced reporting tools. Also, new features, such as promotion extensions, new demographic targeting options, and advanced bid adjustments have enhanced...

Stop Losing Impression Share With These Tips

Stop losing impression share due to rank and budget with these tips So, your overall Search Impression Share (IS) has decreased X%, year over year; why, and now what? Well, as a starting point, it would only make sense to start off by taking an initial look into the 2...