SEO vs. SEM: Developing an Inbound Marketing Strategy

SEO vs. SEM: Developing an Inbound Marketing Strategy

SEO vs. SEM? Why You Should Use Both in Your Marketing Strategy Digital marketing has forever altered the way the inbound methodology is executed. With so many ways to increase brand awareness, credibility within your industry, and trust with your customers, it’s more...
Introduction to SEO: The 5 Basic Steps

Introduction to SEO: The 5 Basic Steps

SEO for Beginners  Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO, off-page...
6 Reasons Your Business Should Invest in SEO

6 Reasons Your Business Should Invest in SEO

Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
YouTube SEO 101: How to Optimize Videos

YouTube SEO 101: How to Optimize Videos

How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem may...
SEM, SEO, and PPC: How Do They Relate?

SEM, SEO, and PPC: How Do They Relate?

Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?”  There’s a lot...