How to Conduct a Technical SEO Audit Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to be...
How Your SEO Affects the User Experience The User eXperience (UX) can be defined by the experience a user has when using a product, service, or system. Leaders in nearly every single industry set their own standards of how they want customers to view or experience...
How On-Page SEO and Content Work Together On-page SEO, sometimes referred to as on-site SEO, is a facet of search engine optimization that consists of optimizing individual pages so that they will rank higher on search engine results pages (SERPs). There are many...
How Google My Business Affects Your SEO Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of the...
How Voice Search is Changing SEO In case you’ve been living under a rock for the last decade, voice search is beginning to take over the way we search for everything. The speech recognition technology lets users speak their searches out loud, analyzes their words, and...
Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization, and...
Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign. I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game...
How SEO Has Evolved Just like with anything, the world of SEO is constantly evolving, so it’s essential to stay up-to-date with the latest trends to make sure you aren’t being left in the dust. Coined in 1997, the term “search engine optimization” (or SEO) is not a...
On-Page SEO Techniques to Optimize Your Site On-page SEO, sometimes called on-site SEO, is the process of utilizing optimization techniques in order to help individual web pages rank higher on search engines. You could be producing the best content in your industry...
How Can I Avoid Black Hat SEO? Search engine optimization (SEO) is the process of optimizing your website to improve its ranking on search engines like Google, Yahoo, and Bing. At its core, SEO can be broken down into five steps: keyword research, content creation,...