5 Steps To Creating A Successful Keyword Research Strategy Every good digital marketing strategy begins with keyword research. In today’s Knowledge with Nick session, we are going to take a look at the basics you need to know about building healthy keyword research....
The 4 Different Types Of Search Modifiers And What They Mean What’s the difference between restaurants, restaurants near me and restaurants in Charlotte? Let’s find out as we discuss search modifiers. A search modifier is a little piece of descriptive text that...
Why Your Company Should Take Advantage Of Google My Business Have you ever done a Google search and seen a specific company pop up on the right side of the screen with all the company’s information? Chances are you have. This section of Google’s Knowledge Panel pulls...
SEO, Backlinks and Toxicity Score—What Do They Have In Common? Hey everybody, Nick here with Pinckney Marketing. Today we’re going to talk about something that’s near and dear to my heart: SEO. Now, there are three sides to SEO that you may have heard about: Onsite...
Understanding The Fundamentals Of A Healthy Channel Mix Today we are going to talk about channel mix. Channel mix may be a term that you have heard your digital marketing agency use in previous conversations. Chances are you have a website, and that website has...
It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use it to boost your rankings? Now...
The Perfect Mix: Inbound and SEO Come Together To Make Something Greater The ever-changing digital marketing world is leaving businesses with a maelstrom of questions, many of which pertain to inbound marketing. How and why, does inbound affect your business? When...
When it comes to growing your website traffic, SEO (Search Engine Optimization) is an important piece of the puzzle. But it’s also a long-game play, and it can be far more time consuming than other methods of increasing traffic that promise quick results (i.e. Google...
With a new year comes new challenges and changes for us marketing people. It’s no secret that marketing is one of the most volatile industries there is. One minute we’re using Facebook ads and the next we’re partnering up with Instagram influencers–you just never know...
Better keyword research WILL equal better results–trust us on this one. Building a proper foundation for your marketing strategy will set you up for successful results. Just like building a house, you start with pouring a foundation so that you can build something...