How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you’re a small business. With more employees and more resources, it may feel like you’re the underdog in the...
13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are: Appropriateness for the industry Distinctness...
Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
Dollars Being Put Towards Advertising Campaigns Should Be Worth It! The most common way to evaluate a marketing plan is by its level of efficiency–or the return of investment (ROI) of your marketing. The more important factor that needs to be identified is whether or...
The Future of Cable and Advertising: OTT’s Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is ‘OTT’ and how will it impact the...
By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach Policy...
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