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Small Business vs. Corporation: How To Help Your Business Compete

Small Business vs. Corporation: How To Help Your Business Compete

by Jessica Perez | Mar 1, 2020 | Inbound Marketing, Traditional Marketing

How Small Businesses Can Have a Leg-Up Against Corporations Competing with large corporations can be an intimidating situation for anyone, especially if you’re a small business. With more employees and more resources, it may feel like you’re the underdog in the...
Genius Logos with Hidden Symbolism

Genius Logos with Hidden Symbolism

by Matt Gorlaski | Jul 7, 2019 | Branding, Traditional Marketing

13 Genius Logos With Creative (And Hidden) Symbolism In our blog A Sneak Peek Into The Logo Design Process we discussed what makes a logo great. As a reminder, the three attributes for a good logo are:  Appropriateness for the industry Distinctness...
How to Know When Your Designer Knows Best

How to Know When Your Designer Knows Best

by PMI | Feb 20, 2019 | Branding, Marketing Insights, Traditional Marketing

Best Practices For Giving Feedback to Your Designers Have you ever caught yourself watching a football game and thinking to yourself, “Wow, this coach doesn’t know what they are doing? If they put player x at this position, then the team would do better. I would do so...
How to Ensure Increased ROI On Your Advertising Dollars

How to Ensure Increased ROI On Your Advertising Dollars

by Luanne McAuliffe | Oct 23, 2018 | Marketing Insights, Print Advertising, Traditional Marketing

Dollars Being Put Towards Advertising Campaigns Should Be Worth It! The most common way to evaluate a marketing plan is by its level of efficiency–or the return of investment (ROI) of your marketing. The more important factor that needs to be identified is whether or...

OTT’s Impact on the Future of Cable and Advertising

by Pinckney | May 22, 2018 | Marketing Insights, Traditional Marketing

The Future of Cable and Advertising: OTT’s Impact By Jo Brown In the digital age we live in, it is no surprise that TV, cable, and satellite have new competition with OTT platforms like Netflix. But, what exactly is ‘OTT’ and how will it impact the...

A Spectrum Perspective on Cable-Cutting and the Future of Advertising

by Pinckney | May 8, 2018 | Marketing Insights, Traditional Marketing

By Tony Ruland In response to Mike Pinckney’s Cable-Cutting is a Reality and Spectrum Reach Policy Change blogs. Mike offered me the opportunity to write a guest blog to address two topics he wrote about recently: Cable Cutting is a Reality and Spectrum Reach Policy...
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