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The Latest Secret Weapon in Marketing: TikTok

The Latest Secret Weapon in Marketing: TikTok

by Mary Kate Ryan | Mar 10, 2020 | Marketing Insights, Video Marketing

How Marketing on TikTok Can Help Your Business In late 2018, ByteDance Ltd., an internet technology company based in China, acquired the rights to an app called musical.ly. The app consisted of users recording clips of themselves lip-syncing to music. The company...
Adapting Your Marketing Strategy to Reach Gen Z

Adapting Your Marketing Strategy to Reach Gen Z

by Mary Kate Ryan | Feb 6, 2020 | Inbound Marketing, Marketing Insights, Video Marketing

Marketing Strategies to Reach Gen Z  As the younger end of millennials begin to reach their late 20s, a new generation moves in to become the next anomaly: Generation Z. Gen Zers, as they’re commonly referred to, are defined by several sources such as BBC,...

A Beginner’s Guide To Facebook Live

by Pinckney | Oct 18, 2017 | Marketing Insights, Video Marketing

How To Use Facebook Live Facebook Live is an incredible tool for reconnecting with your Facebook audience and expanding your reach beyond your existing customer base. It’s free to use and once you get the hang of it, it’s simple to produce great content, so why not...

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