Marketing Blogs
The Ultimate Guide to B2B Copywriting
How B2B Copywriting Can Benefit Your Business Copywriting is a valuable component of any business’ digital marketing strategy. Not only is it the building block of content, it also helps brands effectively connect with their target audience through the power of...
Human-Centric Marketing in the Age of Technology
Why Marketing to Humans Should Be The Center of Your Campaigns We are living in an age where technology and data are everywhere –– and with lengthy spreadsheets and reporting dashboards filling the majority of your workday, it can be easy to lose sight of what truly...
7 Email Marketing Workflows to Consider for Your Business
How to Create an Email Drip Campaign Strategy That Converts Email marketing is an effective tool that can help nurture leads, turning them into engaged customers that are invested in your brand. But, what if you could go one step further, creating targeted email...
How to Promote Your Luxury Real Estate Company on Social Media
A Complete Guide to Social Media for Luxury Real Estate When working in luxury real estate, finding ways to connect with the right clientele is crucial, since not many people are looking to buy a multimillion dollar property. So how do you effectively reach this niche...
How to Conduct UX Research for Effective Website Design
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing for,...
Align Your Paid Advertising and Inbound Efforts to Improve Your Database
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid advertising...
A Beginner’s Guide to Search Intent and SEO
How to Utilize User Intent Marketing in Your SEO Strategy Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend...
How is Pinterest Holding Up in the Battle for Social Presence?
Current Social Media Trends: Changes Happening on Pinterest Whether looking for fashion inspiration, tasty recipes, or DIY projects, Pinterest has it all! Known for being a visual platform that allows users to pin –– or save –– all of their favorite content in...
Why Your Business Should Focus on UX Design
The Importance of UX Design for Your Website When it comes to building a well-designed website, working with a user experience (UX) specialist is your best bet. A UX specialist is an expert in strategy design for websites, but may also work with apps and other digital...
Improve Client Relationships with Google Data Studio
Google Data Studio: More Than A Reporting Tool Aggregating data for clients can be time-consuming and, if we’re honest, a bit daunting. Utilizing a tool such as Google Data Studio will not only help bring together Google Ads and Analytics data, Google Sheets, YouTube,...
What is the New Facebook Distribution Score All About?
The Facebook Distribution Score Metric is Key for Social Media Success There’s a new metric in town, and it goes by the name “Facebook Distribution Score.” Have you seen it on your Facebook posts recently? If not, you will shortly. It can be found on almost every post...
How To Build A Winning Paid Search Strategy
Steps to Developing a Successful, and Universal, Paid Search Strategy Paid search is a science. Every client has different needs, is often in different industries, and works with vastly different paid media budgets and objectives. With that being said, paid search...