Marketing Blogs
How to Conduct UX Research for Effective Website Design
3 Simple Steps for Conducting UX Research UX research is vital for gaining a deeper understanding of your different customer types — including who, what, where, when, and why they behave in certain ways. Moreover, UX research aims to guide your teams in writing for,...
Align Your Paid Advertising and Inbound Efforts to Improve Your Database
Is Database Marketing the Future of Paid Advertising? In the age of data, owning your own information is invaluable –– and one of the most efficient ways to obtain first-party data is utilizing inbound marketing methodologies. When aligned with your paid advertising...
A Beginner’s Guide to Search Intent and SEO
How to Utilize User Intent Marketing in Your SEO Strategy Search engine optimization, or SEO, is the process of improving the quality and quantity of web traffic to your site. In simpler terms, the goal of SEO is to get search engines, such as Google, to recommend...
How is Pinterest Holding Up in the Battle for Social Presence?
Current Social Media Trends: Changes Happening on Pinterest Whether looking for fashion inspiration, tasty recipes, or DIY projects, Pinterest has it all! Known for being a visual platform that allows users to pin –– or save –– all of their favorite content in...
Why Your Business Should Focus on UX Design
The Importance of UX Design for Your Website When it comes to building a well-designed website, working with a user experience (UX) specialist is your best bet. A UX specialist is an expert in strategy design for websites, but may also work with apps and other digital...
Improve Client Relationships with Google Data Studio
Google Data Studio: More Than A Reporting Tool Aggregating data for clients can be time-consuming and, if we’re honest, a bit daunting. Utilizing a tool such as Google Data Studio will not only help bring together Google Ads and Analytics data, Google Sheets, YouTube,...
What is the New Facebook Distribution Score All About?
The Facebook Distribution Score Metric is Key for Social Media Success There’s a new metric in town, and it goes by the name “Facebook Distribution Score.” Have you seen it on your Facebook posts recently? If not, you will shortly. It can be found on almost every post...
How To Build A Winning Paid Search Strategy
Steps to Developing a Successful, and Universal, Paid Search Strategy Paid search is a science. Every client has different needs, is often in different industries, and works with vastly different paid media budgets and objectives. With that being said, paid search...
The Complete Guide to Eye-Catching Blog Title Formulas
6 Foolproof Formulas for Writing Blog Post Titles Blogs are an integral part of content marketing. Posting blogs to a company’s website or social media platforms works to increase the brand’s online presence, inform customers, and promote product...
The Framework for Writing a Great Blog
10 Tips on How to Write a Blog Post Want to learn how to write a blog post but aren't sure where to begin? Well you are in the right place. Regular blogging can build relationships, increase brand awareness, and attract quality leads, among many other benefits. ...
Google Ads Bidding: Manual vs Automated
Understanding Bidding Strategies for Your Google Ads Campaign Paid search is an awesome way to bring exposure to your business and increase sales. Clients often come to us wanting to know more about how bidding works on the Google search engine and within Google Ads....
Account-Based Marketing Strategies That Work
How to Create a Successful Account-Based Marketing Strategy The goal of every business is to reach potential customers in the most effective way –– and as marketers continue to improve their methods for attracting them, they have also become more adept at identifying...