Marketing Blogs
The Top 5 Social Media Trends 2021
Social Media Trends 2021: Everything You Need to Know Have you ever opened Facebook or Twitter, only to find that it looks completely different than what you were used to? On social media, as with digital marketing, things are continually changing! By analyzing...
7 Shopify Apps That Improve Conversion Rates
Boost Your Store’s Conversion Rates Using These Shopify Apps So, you’ve successfully gotten people to your store — but what are they doing once they get there? While driving traffic to your Shopify Store is a critical piece of the ecommerce puzzle, there isn’t much...
The Rising Importance of Content Syndication
Your Guide to Understanding Content Syndication When it comes to your content, you’ve done all the right things. You’ve written your blog, published it on your website, promoted it across all your social media channels, and have even optimized it to make the search...
Google’s New Ranking Signals Coming In Spring 2021
How Google’s New Core Web Vitals Will Impact Rankings in 2021 Surprise! Google is changing up the algorithm…again. This time, the super search engine is adding new page experience ranking signals to determine who will land on the ever-so-important first page of...
TikTok Ads: How To Leverage Them For Your Brand
Everything You Need to Know About TikTok Ads Unless you’ve been living under a rock this year, chances are you’ve heard about TikTok. (And no, we aren’t talking about Ke$ha’s iconic pop song from the early 2000s.) The TikTok we are referring to is a social media...
Incorporate PPC and Inbound Strategies in Your Digital Marketing Campaigns
Steps to Incorporate PPC and Inbound Strategies in Your Marketing Efforts The landscape of paid search is changing –– that’s no secret. From the ever-fluctuating Google algorithm to the introduction of new headlines and descriptions, continuing education in your PPC...
The Benefits of Optimizing Your Google My Business Listing
14 Tips for Optimizing Your GMB Listing Have you ever done a Google search and noticed a company’s profile pop up on the right side of the screen with all their information? Check out the featured image above, because chances are, you have! As a form of local Google...
The Importance of Mobile-Friendly Website Design in 2021
5 Reasons Why You Need a Mobile-Friendly Website Design Chances are, you’re probably reading this post on your smartphone or mobile device. How did we know? Well, 80% of users use a mobile device to search the internet, and this number is steadily increasing!...
Email Marketing Techniques for High Engagement
The Best Email Marketing Techniques in 2021 Did you know that on average, email generates $38 dollars for every $1 spent? With that high of an ROI, there’s no reason why you shouldn’t be taking advantage of the top email marketing techniques in 2021! In order to...
Influencer Marketing vs. Digital Marketing: What’s Best?
This or That: Influencer Marketing vs Digital Marketing Influencers...some love them, some mock them, but all of us follow them. In today’s digital age, it’s hard to escape the world of influencer marketing. Scroll down your feed and you’ll quickly be met with images...
Is The Marketing Funnel Dead? Introducing the Flywheel Model
The Transformation of the Marketing Funnel As consumers evolve, so must our marketing efforts. Social media, website user experience, ads, and email campaigns are all changing the way we interact with not just potential customers but those we’ve already worked...
Paper vs. Real-World Experience: Which Holds More Value?
Gain Marketing Experience That Looks Good On Paper & IRL The hiring process for any company can be tedious and stressful — on both sides of the equation. On the company’s side, they are choosing someone to board their ship, join their company mission, and help...