Marketing Blogs
Tips To Achieve Good Home Office Feng Shui
Best Layout & Colors For Home Office Feng Shui Do you ever feel stressed, cramped or cluttered due to the layout of your workspace? A full time employee spends 40 hours or more each week in their office. With such a large amount of time spent in this environment,...
6 Reasons Your Business Should Invest in SEO
Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
Social Media Marketing: When IS The Best Time To Post?
Understanding the Best Days to Post on Social Media Has your business ever created a piece of content that was so perfect you thought about framing it in your office? Okay maybe not frame it, but you catch the drift. But when you shared it on social media, perhaps it...
YouTube SEO 101: How to Optimize Videos
How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem may...
SEM, SEO, and PPC: How Do They Relate?
Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?” There’s a lot...
7 Steps to Perform a Technical SEO Audit for Beginners
How to Conduct a Technical SEO Audit Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to be...
User Experience (UX) and SEO: How They Work Together
How Your SEO Affects the User Experience The User eXperience (UX) can be defined by the experience a user has when using a product, service, or system. Leaders in nearly every single industry set their own standards of how they want customers to view or experience...
Crafting Your Message: Using On-Page SEO to Create the Best Content
How On-Page SEO and Content Work Together On-page SEO, sometimes referred to as on-site SEO, is a facet of search engine optimization that consists of optimizing individual pages so that they will rank higher on search engine results pages (SERPs). There are many...
The Benefits of a Google My Business Listing
How Google My Business Affects Your SEO Remember when you had to find a yellow pages book to find the numbers of local residents and businesses? (Well, I’m 23, so I don’t. But I’ve heard of it!) Thumbing through pages in a seemingly endless directory is a thing of the...
The Evolution of Voice Search: How Does it Affect Your SEO?
How Voice Search is Changing SEO In case you’ve been living under a rock for the last decade, voice search is beginning to take over the way we search for everything. The speech recognition technology lets users speak their searches out loud, analyzes their words, and...
Taking Keyword Research to the Next Level: Topic Clustering
Why Topic Clustering is Taking Over Keyword Research Keyword research, or discovering and analyzing words that users are going to search in search engines, is a crucial part of several different pillars of marketing — content marketing, search engine optimization, and...
How to Conduct Keyword Research for a Paid Search Campaign
Conducting Keyword Research For Your Paid Search Campaign When it comes to paid search, keyword research is an integral part of launching a successful campaign. I’m a huge basketball fan so I tend to think of a paid search strategy the same as a game...