Marketing Blogs
The Evolution of Marketing: Then and Now
A Trip Through Time: The Evolution of Marketing What do logos on product packaging, your email subscriber list, and a Super Bowl commercial have in common? We bet you can guess where we’re going with this... All forms of marketing are essential for businesses to be...
Introduction to SEO: The 5 Basic Steps
SEO for Beginners Search engine optimization, or more commonly referred to SEO, is the process of optimizing websites to increase traffic through organic tactics as opposed to paid. It’s an extensive process that includes three important facets: on-page SEO, off-page...
6 Ways to Create Engaging Blogs
Simple Tips to Produce Engaging Blogs that Convert Want to know why you need to be writing engaging blogs? Well... People don’t like boring things. They especially don’t like to be left feeling dissatisfied after taking the time to read an entire article. And blogs...
Tips To Achieve Good Home Office Feng Shui
Best Layout & Colors For Home Office Feng Shui Do you ever feel stressed, cramped or cluttered due to the layout of your workspace? A full time employee spends 40 hours or more each week in their office. With such a large amount of time spent in this environment,...
6 Reasons Your Business Should Invest in SEO
Why Your Business Needs to Invest in SEO Services Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic...
What’s So Hot About Heat Mapping?
How Heat Mapping Can Improve Your Analytics Have you ever wondered what users actually do on your website? Are they clicking on the buttons you want them to click, or having a hard time finding the information they came for and leaving? Oftentimes, we are left having...
Social Media Marketing: When IS The Best Time To Post?
Understanding the Best Days to Post on Social Media Has your business ever created a piece of content that was so perfect you thought about framing it in your office? Okay maybe not frame it, but you catch the drift. But when you shared it on social media, perhaps it...
YouTube SEO 101: How to Optimize Videos
How YouTube SEO Tactics Can Help Your Videos Rank Ever wonder how a video ranks on the first page of YouTube results? It’s not too different to how websites rank on search engine results pages. If your videos aren’t getting the attention they deserve, the problem may...
SEM, SEO, and PPC: How Do They Relate?
Is there a difference between SEM, SEO, and PPC? Whether you’re brand new to marketing or a seasoned professional, there’s definitely been a time in your career where you asked yourself, “What exactly is the difference between SEM, SEO, and PPC?” There’s a lot...
7 Steps to Perform a Technical SEO Audit for Beginners
How to Conduct a Technical SEO Audit Search engine optimization can be divided into three categories: on-page SEO, off-page SEO, and technical SEO. The latter involves many aspects of improving your website such as increasing its speed and making it easier to be...
Does Your Website Need a Renovation or a Rebuild?
How to Decide if You Need a Website Rebuild We know it’s hard to admit, but if you’re reading this blog post then you probably don’t love your current website and aren’t sure what to do with it. If that’s the case, a website rebuild has most likely been on your mind...
User Experience (UX) and SEO: How They Work Together
How Your SEO Affects the User Experience The User eXperience (UX) can be defined by the experience a user has when using a product, service, or system. Leaders in nearly every single industry set their own standards of how they want customers to view or experience...