The Best Online Certifications for Digital Marketers 

Looking to stay up to date on the latest digital marketing trends and platforms? Or learn about a different aspect of the field that you may not be as familiar with? Completing online certifications is a convenient way to grow your marketing skill set and familiarize yourself with the latest and greatest digital marketing tools. 

Whether you’re a recent grad looking to add credibility to your resume, or a seasoned marketing professional looking to refresh your knowledge, these ten certifications will give you the competitive edge you need in order to thrive in your digital marketing career. 

1. Hubspot Inbound Course

Here at Pinckney Marketing, we specialize in the Inbound methodology, a strategy that aims to attract customers by providing value through content. To learn more about the fundamentals of inbound and how to apply them to your marketing plan, we recommend completing the Hubspot Inbound Certification. This course includes lessons and videos that teach you how to utilize the marketing flywheel model, set business goals, create buyer personas, and more. We recommend this certification for all aspiring digital marketers, and even require all Pinckney employees complete it!

Price: FREE

Length: 1:54 Hours 

2. Hubspot Content Marketing Course

Content creation is the building block of inbound marketing. It allows you to develop a relationship with your audience, answer customer questions, and strengthen brand credibility. Through this course offered by Hubspot, you will learn how to create compelling content that is search engine friendly. The curriculum will educate you on topics ranging from planning a content strategy to generating ideas and analyzing content. The course provides real life examples and even includes a lesson from the CEO of Orbit Media on how to expand your audience reach through working with industry influencers. Continue improving your digital marketing, sales, and customer support skills with the hundreds of beginner, intermediate, and advanced courses that Hubspot Academy has to offer! 

Price: FREE

Length: 6:20 hours 

3. Semrush SEO Toolkit Course

Once you’ve created compelling content, your target audience needs to see it. That’s where Search Engine Optimization (SEO) comes into play. SEO is the process of maximizing the amount of visitors to your website by ensuring that it appears first in search engine results. The SEMRush SEO Toolkit Certification provides you with the knowledge to create, analyze, manage, and track an SEO campaign. The course features video lessons and expert tips with real world examples, and the certification exam even allows for unlimited attempts. In addition, SEMRush offers other free courses on a variety of digital marketing topics including Pay Per Click (PPC), Social Media Marketing (SMM), and Competitive Research.  

Price: FREE 

Length: 3 hours  

4. Google Analytics for Beginners

Google Analytics is a web analytics measurement tool that tracks and reports website traffic. It allows digital marketing professionals to understand website performance in order to make informed decisions about how to reach new and existing customers. After completing this course, you will have the ability to analyze basic Audience, Acquisition, and Behavior reports and set up goals to measure business objectives and campaign tracking. Once you have completed the beginner certification by earning a score of at least 80% on each assessment, you can continue learning with their Advanced and Power Users courses. 

Price: FREE 

Length: 4-6 hours 

5. Introduction to Data Studio

Data Studio is another helpful tool by Google that compiles and transforms your data into informative, easy to understand reports. The introductory course explains how the platform works, and teaches you how to generate reports and connect the data in order to gain valuable knowledge to share with others. You can also watch tutorials and learn more tips by visiting the Google Analytics Youtube Channel

Price: FREE 

Length: 2-5 hours 

6. Google Ads Beginner Certifications

Google Ads allows you to easily create paid ads that appear on the search engine when customers are looking for brands like yours. The platform has beginner-level courses available that cover topics including Search, Display, Video, Shopping Ads, Apps, and Measurement. You can choose which course to take based on how you plan to utilize Google Ads, or complete all seven certifications to showcase your mastery of the tool!

Price: FREE

Length: 2-7 hours per certification

7. Sprout Social Fundamentals

Sprout Social is a social media management tool that allows you to plan, schedule, and publish posts all through one platform. Here at Pinckney Marketing, we utilize Sprout Social daily to schedule posts, track engagement, and interact with customers. Through the Sprout Social Learning Portal, you’ll become familiar with using the platform’s tools for publishing, engagement, and reporting in order to excel in a social media marketing career. 

Price: FREE

Length: 4-5 hours 

8. Facebook Blueprint

Facebook is the leading social media platform with 2.8 billion monthly active users and 200 million businesses using its tools. As a social media marketer, this means you will be using Facebook A LOT. Learn the ins and outs of the platform through the many courses available including how to build your page, gain a following, utilize Facebook Ads Manager, and monitor campaigns. Gaining the Blueprint credential will demonstrate your proficiency in social media marketing utilizing Facebook products. 

Price: $99

Length: 5-6 hours 

9. Introduction to Graphic Design by LinkedIn Learning 

This beginner-level course is taught by Adobe Creative Suite Master Tony Harmer, who has thirty years of experience in the creative industry. The curriculum includes an overview of the creative process, the basics of layout and composition, typography, and color, as well as how to use design tools, such as Photoshop, InDesign, and Illustrator. This course is a great way to jumpstart your graphic design career!

Price: Included with a $29.99 Linkedin Premium Subscription 

Length: 4:12 hours 

10. Klaviyo Product Certification

Email marketing is a highly effective strategy that involves connecting with customers by offering promotions and discounts directly to their inbox. At Pinckney, we utilize the email marketing platform Klaviyo to create and send out email campaigns for our clients. The product certification teaches you how to use the software to build effective campaigns by creating personalized messages and evaluating their performance. Receive tips and tricks from Kalviyo experts and gain insight into the best practices of the platform. 

Price: FREE

Length: 1:45 hours 

The Benefits of Online Certifications  

Completing online marketing courses is a great way to continue growing your digital marketing skill set. After successfully completing a certification, add it to your LinkedIn profile and resume to prove your proficiency. 

Not sure which certifications to take? We recommend taking courses on aspects of marketing that you may not have experience with in order to become a well rounded digital marketer! 

Looking for more resources to improve your marketing knowledge? Download our Top Offers Bundle, which includes an SEO Guidebook, strategic website optimizations, and lead generation tips and tricks.