10 Tips on How to Write a Blog Post

Want to learn how to write a blog post but aren’t sure where to begin? Well you are in the right place. Regular blogging can build relationships, increase brand awareness, and attract quality leads, among many other benefits

Writing a quality blog post can be a tough task and is much easier said than done. With a little preparation beforehand, however, you can make sure that what you end up with is worthy of posting.

Check out the framework we use for writing blogs and creating quality content for any industry below. Happy writing!

1. Identify the blog’s purpose

Blogging plays a crucial role in your marketing efforts. Whether you are posting to educate or entertain your readers, every single piece of content should provide some sort of benefit for them. If you are stressed about having to learn how to write a blog post, always keep this one tip top of mind: as long as the content in your blog serves a purpose, your readers will appreciate and value it.

In turn, they might even share it with others, and return to your website for answers the next time they have a question. Then suddenly, you become their favorite resource. Using this method builds trust, which is essential to building a long-lasting relationship with customers. 

On the other hand, never post just for the sake of putting something up on your blog page. It’s better to have a few well-written and highly resourceful blog posts, than tons of fluff articles that don’t do much for your reader. Think quality over quantity!

2. Know your reader

Do you know who you are writing for? Knowing your audience’s demographics will help you write and deliver your message in a more targeted way. If you haven’t yet, you should create buyer personas to get to know your audience and tailor your content to their needs. 

Begin by gathering simple demographic information about your target audience, such as their age, location, and gender. This will provide a starting point so you can dig deeper into who these people are and learn exactly why they’re interested in products or services like yours. 

Ask yourself: what is the problem they are facing? Could your product or service provide them with a solution? After you have answered these questions, ask “why” again. The more you know about them, the better you can determine what kind of content to include on your website. 

3. Start with a content brief

Before you begin writing, create a content brief to guide your writing process from start to finish. The brief should include the title of the blog, the h1, the keyword you’re trying to rank for, the outline, and a call to action (more on CTAs later). 

This technique helps you organize your thoughts for an easier writing process. From your introduction to your call to action at the very bottom, you should create a general outline on what you want to write about. A blog without structure will seem meaningless to the reader, as it will lack direction and likely make no sense. 

4. Research effectively

As a content writer for your own company, you probably already know everything there is to write about the subject — so you likely don’t need to spend much time researching anything. Obviously, if you are addressing a topic that you are unfamiliar with, you will have to spend some time learning about it first. 

Conducting research for a blog is an artform when it comes to learning how to write a blog post. Researching can be very time consuming if you do not know how to do it correctly. You can find solid, credible resources on the internet, but you can also find viewpoints that lack factual backing.

Start your research by Googling potential and alternative titles of your blog post. Read through the top ranking articles and see what is already being discussed. Do you notice any gaps in information or your industry that aren’t being addressed? Make sure to include it in your blog then! The purpose of this research process is to ensure that your readers receive new and valuable information, instead of the same insight each time they Google the topic. When writing, copy and paste the articles into your content brief and use them as references. 

5. First draft, second, and third

Keep in mind, this part of the process may look a little different for each writer, so adjust it to what works best for you. Just make sure you at least have some sort of process to get you started! 

When writing the first draft, now is not the time to worry about sentence structure or nailing down the details. Simply get all of your ideas down on paper from beginning to end. Afterwards, read it over and add any new thoughts to your second draft, but don’t make any major changes or rewrites quite yet. Once this is complete, you can start editing and fine-tuning to perfection. Give yourself a couple of days in between edits so that your work can be viewed with a fresh perspective. 

6. Make it look pretty with photos and graphics

Images can be useful in providing some context to your blog, but should be used sparingly. 

A header image that ties in with the title will draw the attention of site users to click the blog. Graphics can be used throughout the post to summarize information and help the reader digest and visualize what’s being said. 

However, too many images can have the opposite effect and do more harm than good! Inserting more than a handful of images forces the reader to scroll endlessly in order to read the copy. Plus, images slow down the loading speed of the page, resulting in people leaving your site and increasing your bounce rate on Google Analytics. Aside from the header image, only use one to three images per blog. 

7. Provide next steps with a CTA

At the end of the blog, put in a CTA, such as a button or submission form. This is basically the next step you would like the reader to take. Perhaps they just read an article about your services, which is why you want to invite them to sign up for your newsletter subscription to learn more about what you do. A CTA can be anything, from a contact form to a downloadable offer. Adding one to every blog post (and site page) makes the decision to work with you as easy as possible. 

8. Have your blog reviewed by multiple people

Don’t assume you can get by without having someone edit your work. It doesn’t matter how many times you edit the copy, images, or CTA, there will always be changes to be made. You as the writer are more likely to skim over mistakes if your brain has already registered the information on the page — which is why it’s important to have someone else view your work. 

Ideally, ask someone who doesn’t work in your department or is unfamiliar with what you are writing about. They’re able to view the article from the perspective of your client, rather than an employee who is an expert on the subject matter. They are more likely to notice information gaps that need further explanation.

9. Help it rank with SEO

Knowing how to write a blog post is one thing, but making sure it ranks on search engines is another! SEO has a significant impact on your overall ranking, regardless of direct traffic. Your post won’t get many views if you don’t get onto the first page of Google, even if it has a huge customer base that shares it word-of-mouth. SEO is a complicated beast that is best handled by a professional. You can, however, follow a few simple tips to improve your ranking. 

A good place to start is with keyword research. Using a tool such as SEMrush, you can determine which keywords are worth trying to rank for and which ones you should use in your own blog posts. You can also see which keywords are currently ranking in your existing blog posts, if any. Add these keywords to the content brief and be sure to add them into the copy roughly five to seven times, depending on the length of the text. 

CAN YOU GUESS WHICH KEYWORD WE USED FOR THIS BLOG?
We’ll give you a hint — the full keyword should always be included in your H1, scroll to the top to try and figure out which keyword we want this blog to rank for!

10. Share your work

Don’t forget to share your posts on your social media to maximize your post’s exposure! Many of your social media followers may not even know about your blog, so let them know about it. Be creative in your posts and share the links in an accessible manner for ease of reading. In the end, you get social content and your blog gets more views. 

Let The Writers Do The Writing

Don’t worry if you’re still not excited about writing content. We know you have other things to do when it comes to running a business, and figuring out how to write a blog post is likely low on your list of to-do’s. Our team of content writers and strategists take care of all of the concept planning, outlining, keyword research, and writing for you. It’s just one of our many specialities here at Pinckney Marketing. 

If you need help with content, we’ve got you covered. We’d love to show you our process and how we can make quality content for you! Click the button to get in touch with our team.