Why Your Business Needs to Invest in SEO Services
Whether you own a business or work for one, it’s important to understand the benefits you’ll reap when you invest in SEO. SEO, or search engine optimization, is a facet of marketing that works to increase organic traffic to a website through organic strategies as opposed to paid.
Through on-page, off-page, and technical SEO practices, you’re optimizing your site for both search engines and searchers to easily find and use it. The whole point of having a business is to have customers, right? If no one ever sees your website, you’ll have a hard time converting leads into sales, thus making it very difficult for you to turn a profit.
So it’s important to understand that SEO is more than just ranking highly on search engines’ results pages — it advertises your brand, increases sales, and provides your website users with a better experience on your site. This blog will highlight all the reasons why it is more than worth it for your business to invest in SEO.
Reasons You Should Invest in SEO for Your Business
Here are just a few great reasons why you should take advantage of search engine optimization:
1. SEO increases quality traffic to your site.
Did you know that 93 percent of all internet experiences start with a search engine? That means that most people are finding websites after entering a query in the search bar as opposed to directly entering a web address. If your pages aren’t optimized, you’ll have an extremely hard time getting quality traffic to your site because people simply won’t be able to see it. It doesn’t really help you to show up on page 11 of the SERP — 95 percent of users click on one of the links on the first page, so the higher up you are, the more people will visit your website.
But not only will the amount of traffic increase, but the quality of it will also. Search engines like Google have gotten very good at determining what your site is about so that they can provide searchers with the most relevant results possible. Because of this, searches that include location-specific keywords such as “near me” or the name of a city have become much more accurate. Utilizing best local SEO practices, you can modify your content so that it ranks for your location and helps you be seen by actual potential customers. Say you own a marketing agency in Charlotte, NC. It doesn’t really help if you’re ranking for marketing agencies in Alaska — you want to reach people who could actually use your business.
2. It will increase brand awareness.
This one is pretty simple: the more people see you, the more they’ll remember you. If your website is consistently ranking on the first page of the SERP for different searches related to your business, people will start to recognize your brand — especially if you provided them with what they needed.
A great way to increase your brand awareness using SEO is to synonymize your brand name with a product or service that you provide. For example, it’s commonplace to say things like “I need a Kleenex” when you’re actually just referring to a tissue, regardless of the brand. Kleenex has done such a great job at branding that their own name has become synonymous with their product.
Throughout your website and your content, try to refer to your brand’s name and your products together like that. This will help your name come up as a suggestion when someone searches for a service you offer, and will make those searchers start to think of your brand as a trustworthy one.
3. It will increase brand authority.
Along with brand awareness comes brand authority. The more people know a brand, the more they trust it. Your business will become one that people are familiar with and will eventually become loyal to if they’re provided with quality goods and services. With a following of regular customers who are supportive of your business comes authority, placing you at the top of your industry. If you’re constantly giving the user exactly what they need, they’ll start to go to you directly for their search because they believe you to be an authoritative voice in the matter.The more people like, respect, and trust your company, the more competitive you’ll be.
But before they can be turned from potential leads to devoted customers, they have to first hear about you and your brand. This is, again, where best SEO practices are crucial to success. If you’re not performing well on search engines, it will be difficult for users to find you.
4. You’ll gain an edge over your competitors.
As we mentioned before, brand awareness and authority increase your competitiveness in your industry. But on top of that, 40 percent of clicks from users go to the first three websites on the SERP. If you invest in SEO services, that could be you sitting at the top of the page and stealing traffic from your competitors! Being the first name people see when they search something will definitely help you stick out and get clicks you wouldn’t normally get without utilizing SEO practices.
5. On-page SEO can improve the user experience.
To invest in SEO doesn’t just mean to better optimize for search engines, it means to optimize for the users as well. The user experience is all about how a user feels when using your product or service, so you obviously want to make sure they have a positive outlook. Optimizing your website and content won’t just make it easier and more enjoyable to read, it will also hopefully provide them with everything they need to make a purchase.
People don’t want to have to navigate through confusing sites with bad content. Here’s a few SEO tips for creating the optimal user experience:
- Always organize your content with headings and subheadings. They help both search engines and searchers understand the page hierarchy and what the page is about.
- Avoid keyword stuffing, or cramming in a keyword so many times it feels unnatural. This is a Black Hat SEO technique (it does not abide by Google’s guidelines).
- Stray away from thin content, or minimal page content that provides no real information or serves no real purpose.
For a more in-depth look at how to implement on-page SEO, check out our blog, “On-Page SEO Checklist: 8 Ways to Optimize (That Work!)”
6. Investing in SEO can help you achieve a great ROI.
Still hesitant to invest in SEO? Don’t be — it’s the marketing channel with the highest return on investment. According to Search Engine Journal, 49 percent of their marketing audience sees the highest ROI with organic search, with just 19 percent say their highest ROI is from paid search. While it takes a few months to really see results of SEO tactics, they continue to pay for themselves with the increased amount of traffic your site will receive.
Why SEO is So Worth It
Overall, to invest in SEO is to invest in your business. You will increase traffic to your site, increase brand awareness, and increase brand authority, which will all increase engagement. The whole point of owning and operating your own business is to turn a profit, so if you’re struggling to attract and retain customers, SEO can help. If you’d like to learn more about SEO best practices and our favorite tips and tricks, check out our free, downloadable SEO Guidebook.