How To Seamlessly and Strategically Integrate Your Marketing Strategy Into Your Website
Whether you are a start-up or a company that has been in business for 10+ years, it’s important to always keep your goals and a marketing strategy in mind. Having those two things will increase your chances of getting the leads you want and growing your business much faster than if you hadn’t taken the time to plan and strategize.
Your strategy should encompass things like research and the type of prospects you are going after, the type of content that you are going to offer them, and even how you are going to build your website and what goes into it. You might be wondering “how is my research going to affect my website?”, well continue reading and we will take a deeper dive into how you can integrate your marketing strategy into your website!
You’re all probably thinking “Of course the designer is going to start by talking about design. What does that have to do with strategy?”, well, think about your website design as your shell. It holds all of your content and research that everyone worked hard on, and you want it to be eye-catching and look suitable for the type of clients you’re going after. Think about it, your website is (most likely) the first impression someone is getting of your business, and the research you have done on your target audience will shape the look of the website and what goes on it.
If you’re unsure of who your target audience is, we have a free guide for you! Download our Understanding Your Target Audience Guidebook. This information will help you determine whether your business is more professional or laid back if you’re going after a more mature audience or someone in their 20’s – 30’s, and it will give you a better idea of how to design the site based on your target audience. Speaking of content it’s next on our list!
The content and its placement on your website is just as important as the design. When it comes to content and your marketing strategy, there are a few things to consider:
- the subject matter of your blogs
- how often you post per month
- and the copy throughout your site
Your research will, once again, determine the type of content you create. Whether your blogs are more professional and strictly business, or light-hearted and fun. If you stick to a schedule and post blogs regularly, it will not only help you stay relevant on search engines, but it will also help prove that you are knowledgeable on these topics and gain trust from potential leads. Blogs can also help with internal linking throughout the site and help guide the potential customer client through their buyer’s journey.
Know Your Keywords
Internal linking now takes us back to your content. Your content should be relevant to your business and filled with useful keywords. Doing keyword research will help determine what words are ranking the highest and show you what you can use to be more successful. These keywords are important for your marketing strategy to be successful, but you can also have a say in what you’re promoting on your website with the hierarchy of your content.
For example, if your company just put out a new content offer or recently started offering new services, you can put this content higher on your page so it will be one of the first things that the user sees when coming to your website. This becomes useful depending on how old or new your business is. If you are just starting out and want people to learn more about you, have content describing what your business is offering with those researched keywords included. Or if you’ve been in business for a while, have a content offer, or something beneficial to potential clients, that could possibly get them to fill out a form, higher on the page so it will keep them moving through their buyer journey.
Last, but not least, on our list is SEO. Your SEO (Search Engine Optimization) is almost like a marketing strategy that is always working for you in the background. This is where things like your research keywords, alt tags, title tags, etc. come in to play to help with your organic search ranking. If you’re new to SEO and want to learn more, download our SEO Guidebook! SEO is something that is always changing, so it’s important to stay on top of the latest trends to be a top result on google. Because let’s be real, who doesn’t want to show up on page 1 of Google?
So there you have it, folks! Some of our top tips for ways to weave your marketing strategy into your website. These tips are just scratching the surface, so if you have any other questions feel free to reach out! For more website tips, check out our 25 website must-haves.
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