5 Reasons Why You Need a Mobile-Friendly Website Design 

Chances are, you’re probably reading this post on your smartphone or mobile device. How did we know? Well, 80% of users use a mobile device to search the internet, and this number is steadily increasing!

The shift toward mobile internet usage in the past decade has created a need for mobile-friendly website designs, no matter what industry you are in. So, if your website isn’t created in a way that allows for easy viewing and use, you are likely missing out on potential growth opportunities.

In this post, we take a closer look at what a mobile-friendly website is and why it should be a priority in your online marketing strategy. 

What makes a website mobile-friendly? 

As the name implies, a mobile-friendly website is a site that is designed to work the same way, regardless of the device it’s viewed on. This means that the text is easy to read, the site is easy to navigate, links can be clicked easily, whether it’s being consumed on a handheld device or tablet. 

Some other key components of a mobile friendly website include:

  • Fast load speed 
  • Clear Calls-to-action (CTAs)
  • Touch-friendly buttons

This helps create a consistent user experience across the board, which is a fundamental component of your online presence.

How can I create a mobile-friendly website?

There are three main ways to create a mobile-friendly site. The first is a responsive site, where the design “responds” to the users actions and particular device. On a responsive webpage, everything stays the same but it will automatically adjust depending on the dimensions of the screen it is being displayed on. 

The second is an adaptive website that sends different HTML and CSS (responsible for styling), depending on the type of device. 

Lastly, you can create a separate mobile site altogether. They have their own HTML and are typically hosted on a subdomain. 

The type of design you choose for your website will depend on the goal of your mobile version, along with your capabilities. For example, if you want to have users convert in a different way than they do on a desktop, you may want to create a separate site. If you need help determining what you need from your new site, we recommend performing an audit of your current site. Use this website evaluation checklist to get started.

In today’s world, taking the time to create a mobile-friendly website is a crucial investment that every business should make. Let’s learn how this seemingly minor aspect of your site will enhance your marketing efforts across the board and help you compete in the long run. 

Why does a mobile-friendly website matter?

1. More Customers on Mobile

With 3.8 billion smartphone users worldwide, if you’re not on mobile, you’re missing a large number of potential customers. This disruption has also led to a change in the buyer’s journey. Users now have access to the internet from virtually anywhere, with the average user clicking, swiping, and tapping on their device 2,617 times a day. By creating a mobile-friendly website, you ensure that your online presence reaches a larger audience and caters to them in a way that they are comfortable with. 

2. Improves Brand Identity

Your branding strategy impacts the relationship you have with your customers –– and your website plays a role in the way they perceive your business early on. By optimizing your website for mobile devices, you have the opportunity to develop a powerful brand story and identity for your business. With more mobile users than ever before, this will add to the credibility of your brand, help increase brand awareness, and encourage more engagement from users. 

In order to create a consistent brand identity, anywhere you are present online should always be in line with your branding guidelines. This includes your social media platforms, email marketing campaigns, and even your paid advertisement campaigns. By taking the time to update your website to provide a quality experience on a mobile device, you will build rapport and foster conversions among your target audience.

3. Improved User Experience

From the second a user clicks on your website, they are forming an opinion about your business. With so many options right at their fingertips, a poor user experience can make or break your relationship with users. This is why site speed is such an important aspect of the user experience, especially on mobile.

Users want the experience to be easy and natural. When designing the mobile version, keep in mind how they hold their smartphones in their hands. You want to create a page where they don’t have to constantly be zooming in and out to consume the content on your site. Ask yourself questions such as: are the buttons placed in an “easy-to-reach” spot on the screen? Seemingly small details like this can be the distinguishing factor between a new lead from a form submission and increased bounce rate.

4. Boosts SEO Ranking

Having a website that is optimized for mobile devices goes far beyond the user’s experience on your site. It also has an impact on your organic search results. Google and other search engines understand the importance of mobile-friendly website design, so much so that it is a key factor when they determine your SEO ranking. 

If you have a website that doesn’t adjust according to the type of device, you will be penalized. This will lower your ranking and your chances of being found organically –– making your marketing efforts that much more difficult.

5. Increases Lead Opportunities 

The ability to generate leads is an essential part of any well-formulated inbound marketing strategy. If you’re not attracting a new audience that needs what you can provide, how do you know your marketing efforts are working? 

By having a mobile-friendly website, you can improve your opportunities to create leads simply because users are constantly on their mobile devices, increasing the chances of them interacting with you and building trust with your brand. Not only that, but it also makes it much easier for prospective clients to reach out and contact you when they already have your website pulled up on your phone. 

Mobile-Friendly Website Design With Pinckney

As a full-service digital marketing agency, Pinckney Marketing can take your website to the next level –– while taking into consideration all areas of a successful inbound marketing strategy. 

Our team will sit down to create a design that promotes a user-friendly experience, no matter what device your visitors are using. From the carefully crafted content, optimized with SEO in mind, to the visually-appealing layout developed to engage users as they make their way through your site, this will become your lead generating machine that boosts conversions and helps you reach your business goals!  

Whether you want to update your current site or build a new one with a custom design, our team of experienced web developers and creative designers will turn your vision into a reality. Contact us to schedule a consultation or click the button below to learn more about our web design services.