by Clarissa Sievers | Jan 16, 2020 | Inbound Marketing, Marketing Insights
The 8 Content Marketing Trends That Will be Taking Over in 2020 As marketers, it’s crucial to keep up with industry trends in order to drive positive business results, and more importantly, create trust between consumers and the companies they use. Current content...
by Katie Kromer | May 2, 2019 | SEO
It has long been known that a site’s content (keywords, amount of words per page, etc.) can either make or break a site’s rankings on Google. But, have you ever taken the time to understand why content is so important? Or how you can use it to boost your rankings? Now...
by Mary Kate Ryan | Apr 22, 2019 | Inbound Marketing, Marketing Insights
Using the 5 Ws of Content Creation to Succeed Originally published on 6/20/2015. Refreshed on 4/22/2020. On a daily basis, the average person is exposed to an average of 5,000-10,000 digital ads per day – that doesn’t even include organic content. From social media...
by Kylee Karns | Apr 16, 2019 | Inbound Marketing, Marketing Insights
The Importance of Knowing Who You’re Writing Your Marketing Content For If you’re familiar with content marketing, you’ll know it’s no secret that in order to create an effective message, you need to properly communicate it to the right audience. Take a look at the...
by Emily Murphy | Feb 27, 2019 | Inbound Marketing, Marketing Insights
Don’t Just Tell Prospective Customers How Awesome You Are–Show Them With A Case Study Before you can expect to gain the business of a prospective customer, you need to demonstrate your ability to deliver on what your product or service promises. One of the best ways...
