Paid Search Management & Optimization
What is Paid Search?
Paid search (also known as PPC) puts your advertisements in the sponsored listings of a search engine or partner site such as Google or Bing, and you only pay when your ad is clicked or displayed.
PPC advertising is a great way to strategically place your advertisements in front of potential customers who are already looking for what you have to offer. But because paid search advertising is constantly evolving, it can be tricky to manage it yourself.
Search Engine Marketing.
In the grand strategy that is paid search, search engine marketing (SEM) is a great assistant in enhancing revenue through branding and return-on-investment (ROI) driven tactics. We will diligently manage the following factors to make sure your paid search campaign is being used strategically:
When the listed factors are managed with a keen eye for detail and strategy, you will drive more leads, increase conversions with higher quality leads, reduce cart abandonment, and have lower costs per acquisition.
Cost Per Click: How much will you spend per keyword click?
Relevance: Correlation of keyword, ad group, landing page, ad copy, & extensions
Market Share: Do you want to own, compete, or participate in a specific area.
Targeting: Geography, topic, affinity, in-market, life event, demographic.
Ad Copy: The major asset that entices users to click or not to click.
Quality Scores: Is there relevance throughout your campaign?
That’s Where We Come In!
At Pinckney Marketing, we will work with you to create a successful Google Ads or Bing Ad campaign that fits your needs. Paid search advertising is advertising on your terms. We can run the ads when you want, where you want, and we can even customize what devices you want your ads to show on. Let our trusted experts create the perfect strategy for you. All you have to do is sit back and watch the clicks roll in.
How It’s Done.
From the data given by Analytics, we can assess and evaluate trends and allow for action to be taken, if warranted. We will also gain insight into your industry’s competition through benchmarks provided by Analytics.
We will analyze your website’s Google Analytics for areas of weakness and opportunity by analysis of user behavior, which inherently will maximize opportunity for lead generation and quality conversions.
The beauty of digital marketing is that this industry is constantly evolving. You’ll need an agency that is able to adapt with it. Being a Google Partner with dedicated Google reps gives Pinckney Marketing exclusivity to new feature releases and in-depth analyses of digital campaigns.