Improve Your Social Media Trend Participation with These Tips!

Trying to perfect a social media trend can be hard because it seems like as soon as you get it right — it’s no longer trending! You may even think, why bother? Trust us, participating in a social media trend does pay off in one way or another.

Do you recall the Baby Yoda memes that were everywhere in late 2019 and early 2020? How about the ALS Ice Bucket Challenge that was popular several years ago? Or, the candy challenge on TikTok where parents tested their child’s patience by leaving them alone with a big bowl of treats?

All of these trends are great examples of how social media can bring people together in an entertaining and engaging way, and is one of the reasons why social media is so popular in the first place. As a company looking to improve your marketing efforts, participating in these trends is a fun way to show your target audiences that your brand is real, authentic, and more than willing to jump in on the fun.

What is a Social Media Trend?

Now, you might be confusing these trends with being “viral”, but there’s a distinct difference. Something becoming viral refers to a specific piece of content or idea that has become wildly popular in a short amount of time. While trends, on the other hand, are a common activity many people are taking part in. 

For example, one celebrity might post a video of them sharing their favorite dessert and it gets millions of views overnight and a lot of “buzz” around it overall. So this video has gone viral. Now, say this video encourages other celebrities and even everyday people to upload videos of themselves explaining their favorite dessert, too. Sharing your favorite food is now a trend!

Why Businesses Should Care About Social Media Trend Participation

Brands have a huge opportunity to leverage a social media trend to their benefit, but it all depends on the strategic execution. Riding trends can harvest expanded exposure and engagement for your brand — and what business wouldn’t want that?

Properly utilizing social media trends to catapult your business or brand towards the right audience and for the right type of engagement is where you can separate yourself from competitors. 

How to Take Part in Social Media Trends

As a business, here’s how you can participate in a social media trend and reap the benefits of doing so. Keep these tips handy for the next time you feel like jumping in on a trend!

Tip #1: When choosing to take on a social media trend, take into account the topic of the trend and all that it entails.

Hopping on to every trend, simply because it is a trend, can actually diminish the perceived value of your brand. The last thing you want to be seen as is a robot just trying to get likes.

People nowadays, especially younger generations, want to see companies acting like humans and not big corporations. This means, only participating in trends that would relate to your target audience and business. The social media trend must align with your brand’s values in a natural, organic fashion and not feel forced.

Tip #2: Ensuring maximum engagement means that timing must be impeccable.

Trends don’t just randomly happen — there’s a trigger that made the social media trend popular. Just as quickly as trends can start, they can also die down. 

In order to make sure you will get maximum engagement from your followers you need to identify the trend’s “sweet spot”. You want to participate at the height of a trend because this is when your audience is aware and interested. Partaking in a trend too early can miss the mark, and your followers may not care or pay much attention to your effort. On the other hand, participating in a trend too late is, well, just lame. Don’t be that person! It will look like you’re trying too hard or don’t really know what you’re doing. 

Related: The Best Day and Time to Post on Social Media

Tip #3: Build a relationship with followers by being yourself.

Similar to the first tip, every social media trend you come across isn’t going to be in the best interest of your brand. 

Hopping, or “trend-hopping”, can be viewed as hard-selling and can actually turn your target market away from you. Strategically picking which trends to participate in will do wonders for your business if executed at the right time! Followers will see your brand as personable, with a fun and engaging personality they will want to engage with. The more people feel connected to your brand, the more likely they are to become a loyal customer. Remember, people might forget what you said (or in this case, did) but they’ll never forget how you made them feel!

Related: How to Create a Personality for Your Brand

How to Perfect Your Social Media Strategy

So all in all, social media trends can be great assets to any brand if utilized properly. Proper utilization means to take into account these tips when planning your social media strategy! Let’s recap:

Tip 1: Take the trend into account, don’t just do it for the sake of doing it!

Tip 2: Get max engagement from your followers by being picky with your timing.

Tip 3: Build connections and turn your followers into customers.

Engaging in a social media trend is a great way to communicate with your target audience and show them the real people behind your brand. It’s also a great way to provide value, whether through information or entertainment. Truth be told, social media is not optional for businesses nowadays, so it’s important to know how to do it correctly!  For our tips and tricks, check out our free Social Media Handbook and learn how to use social media for your business! Click the button below to get your copy.

This content was originally published in 2018 and was refreshed in 2020.