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Traditional Advertising & Print Media.

Traditional Advertising

Our first step is to understand your target audience which includes their demographics, interests, buying habits, and overall buying cycle. This helps us create compelling ad design and copy that resonates with your audience and drives them to take action. We make sure the message communicates the benefits of your product or service by including persuasive language that is easy to understand and will grab your audience’s attention. We then mingle that copy with high-end images, illustrations, or graphics that support your message.

How We Work.

Research and identify the client’s buyer personas.

Traditional media advertising requires a multifaceted approach that starts with learning all about your buyer persona. We will research and identify who you want to target based on demographics, psychographics, and geographic location.

Evaluate the various media outlets.

We take a look at traditional, digital, and social outlets. From there, we will determine the maximum reach and frequency of each outlet, as well as the integration of the various media outlets to reinforce previous impressions.

Identify the most cost-efficient channel.

We compare the impressions for each media in relation to the cost, as well as the net reach to determine how many different individual persons are being served the message.

Creative execution & production.

Here, we develop all of your creative needs, from storyboards to scriptwriting, all the way up to production. We’ll even negotiate talent fees and production charges.

Driving Results

For the last 50 to 100 years, radio, television, out of home and print ads have been the primary tools for reaching consumer markets. These traditional mediums offer the opportunity to create an environment free from two-way interaction and data mining, where advertisers can promote the strengths and benefits of their goods and/or services.

Design for Print

Since opening our doors in 2011, Pinckney Harmon has offered a wide variety of printing capabilities such as business cards, brochures, direct mail, apparel, packaging, billboards, trade show collateral, magazine advertisements, and much more.

Driving Results

For the last 50 to 100 years, radio, television, out of home and print ads have been the primary tools for reaching consumer markets. These traditional mediums offer the opportunity to create an environment free from two-way interaction and data mining, where advertisers can promote the strengths and benefits of their goods and/or services.

Design for Print

Since opening our doors in 2011, Pinckney Harmon has offered a wide variety of printing capabilities such as business cards, brochures, direct mail, apparel, packaging, billboards, trade show collateral, magazine advertisements and much more.