Traditional Media & Print Advertising

The Impact of Traditional Media Advertising

For the last 50 to 100 years, radio, television, out of home and print ads have been the primary tools for reaching consumer markets. These traditional mediums offer the opportunity to create an environment free from two-way interaction and data mining, where advertisers can promote the strengths and benefits of their goods and/or services. As each medium has such a widespread yet targeted reach, fostered by news outlets that are masters at reaching their audiences, it’s no wonder why even in today’s digitally-driven age people still turn to traditional media for their advertising needs.

How We Work

Research and identify the client's buyer personas.

Traditional media advertising requires a multifaceted approach which starts with learning all about your buyer persona. We will research and identify who you want to target based on demographics, psychographics and geographic location.

Evaluate the various media outlets.

This includes traditional, digital and social outlets. We will determine the maximum reach and frequency of each outlet, as well as the integration of the various media outlets to reinforce previous impressions. We’ll also utilize various forms of communicating with the target market, such as public service announcements, public service interviews, sponsorship mentions, adlets, and paid programming.

Identify the most cost effective channel.

We’ll compare the impressions for each media in relation to the cost, as well as the net reach to determine how many different individual persons are being served the message.

Creative execution & production.

We will develop all of your creative needs, from storyboards to scriptwriting, all the way up to production. We’ll even negotiate talent fees and production charges.

Driving Results. 

For the last 50 to 100 years, radio, television, out of home and print ads have been the primary tools for reaching consumer markets. These traditional mediums offer the opportunity to create an environment free from two-way interaction and data mining, where advertisers can promote the strengths and benefits of their goods and/or services. As each medium has such a widespread yet targeted reach, fostered by news outlets that are masters at reaching their audiences, it’s no wonder why even in today’s digitally-driven age people still turn to traditional media for their advertising needs.

Why choose Pinckney Marketing to produce print advertising for your company?

 

The answer is quite simple. Pinckney Marketing takes on any challenge, as big as a cross-platform print campaign to as simple as a customized image with text, the same way: with the utmost respect and dedication to putting out the highest quality product.

Our print designers collaborate, pushing creative to the best it can be through a systematic printing process. Each piece of print created by our designers is checked by our Art Director for precision and quality.

Pinckney Marketing is dedicated to remaining on the forefront of print advertising standards. We strive to help you achieve a cohesive brand message through brand collateral, trade show creative, direct mail, and sales pieces. Our broad scope of design styles and abilities empowers us to deal with everything from continuous print campaigns to one-off jobs with unparalleled speed and precision.

Our Printing Standards.

Since opening our doors in 2011, Pinckney Marketing has been reliably positioned as one of the best print-advertising agencies in Charlotte, NC, offering a wide variety of printing capabilities such as business cards, catalogs, coupons, custom forms, fax sheets, flyers, labels, letterhead, envelopes, and magazine advertisements. Whatever you need, we can print it.

Traditional Media In A Digital World

Learn how pairing traditional media efforts with your digital marketing strategy can jumpstart your marketing efforts!