Website Design & Development

What is Website Design?

Website design follows a process of creating visually appealing and user-friendly websites.

High impact website design has become increasingly popular over the past few years and will only continue to grow. Having an awesome website is a great start to creating the foundation of a successful business – one that offers around-the-clock accessibility, convenience, credibility, and professionalism.

At Pinckney Marketing, we consider all pieces of the website design puzzle, including user experience and responsiveness; and you can’t forget a really cool design. All of those pieces working together equal a great product that will take your business to the next level.

The Importance of User Experience

Every part in the website design process is crucial, but user experience is the piece that could determine whether you have three leads or 30 leads. You want the user to be able to get where they’re wanting to go within a few clicks of being on the site.

This is achieved by strategically placing call-to-actions (CTA’s, or as some may call, buttons) and having an easy to navigate menu. The less confusion possible, the less likely it will be that someone will leave your site. Between all of our designers and the rest of our marketing team, we have plenty of experience in the UX department to prevent that confusion.

Is your site in need of a refresh?

We’ve got you covered. Discover the latest website best practices and get plan your site’s refresh with our easy-to-use Website Refresh Workbook

Creating Responsive Designs

With mobile devices being the most used to view websites, it is important that your website is responsive and looks just as nice on a mobile screen as it does on a desktop. If a website isn’t responsive, there are a couple of things that could happen:

1. The user will be viewing a desktop site on a mobile phone, and there’s nothing more frustrating than that.

2. The site appears to be responding but has formatting issues causing parts of the website to behave oddly.

Both of these issues tie back into user experience and could cause the user to leave the website. We’ll use platforms, such as WordPress, to ensure that your site is responsive and user friendly. Having a responsive website is important to us, so let us take your response to the next level!

25 Website Must-Haves 

Generate more website traffic, leads, and ultimately customers with these 25 website must-haves.